Lucidity — defining forms through architectural simplicity.
A vision for future HUGO. An exploration of the application of graphics into new shapes and products. The look is Avant-garde, contemporary silhouettes, luxurious, minimal with attention to delicate details.
Within the collection I owned footwear, bags and accessories from concept through to production. Every detail considered — architectural, clean and deliberate — following our design lexicon for HUGO Future.
Above videos and photography © Hugo Boss, used for illustrative purposes, are combined with AI-generated content.