value for public institutions
public trust
civic influence
Gothenburg has built a Digital Twin of the city for urban planning — using technology to make civic decisions more transparent and data-driven. When institutions innovate visibly and deliver on it, public confidence and trust follows.
value for private sector
brand visibility
new audiences
innovation leader
For current partner Candela, Frihamnsdagarna is a platform to reach two audiences simultaneously. The general public discovers that sustainable, faster public transport already exists — zero emissions, flying above the water, 42% faster than the bus. City and regional governments see a proven product ready to be implemented in their ferry networks.
One event. Two conversations.
Real momentum.
value for general public
A stake in the innovations that shape daily life.
What innovation do you wish existed? Most people experience innovation as something that happens to them.
Frihamnsdagarna invites them into the conversation — a board, a question, a QR code — turning a passerby into a participant, and a participant into a stakeholder in the future of their city.
Select video footage © IKEA and © Candela, and background imagery © IKEA, used for illustrative purposes. AI-generated visuals are original work.