Innovation & Us
Finding a new and more inclusive reason to attend a democracy festival — and building a full communication plan around it.
2026
Innovation & Us
Finding a new and more inclusive reason to attend a democracy festival — and building a full communication plan around it.
2026
Innovation & Us
Finding a new and more inclusive reason to attend a democracy festival — and building a full communication plan around it.
2026
campaign: Innovation & Us
A campaign positioning Frihamnsdagarna as the democratic arena where innovation meets everyday life and our shared future.
message 1: Innovation meets everyday life
Innovation is not abstract or distant — it shapes people's daily lives, work, and communities. This message builds the mindset that innovation touches everyone, regardless of political inclination or background.
campaign: Innovation & Us
A campaign positioning Frihamnsdagarna as the democratic arena where innovation meets everyday life and our shared future.
message 1: Innovation meets everyday life
Innovation is not abstract or distant — it shapes people's daily lives, work, and communities. This message builds the mindset that innovation touches everyone, regardless of political inclination or background.
campaign: Innovation & Us
A campaign positioning Frihamnsdagarna as the democratic arena where innovation meets everyday life and our shared future.
message 1: Innovation meets everyday life
Innovation is not abstract or distant — it shapes people's daily lives, work, and communities. This message builds the mindset that innovation touches everyone, regardless of political inclination or background.
Leverage partner-owned content to demonstrate everyday innovation
Content owned by IKEA, used for illustrative purposes only. All rights reserved.
Content partially owned by Candela, used for illustrative purposes only. All rights reserved.
Leverage partner-owned content to demonstrate everyday innovation
Content owned by IKEA, used for illustrative purposes only. All rights reserved.
Leverage partner-owned content to demonstrate everyday innovation
Content owned by IKEA, used for illustrative purposes only. All rights reserved.
Content partially owned by Candela, used for illustrative purposes only. All rights reserved.
Content partially owned by Candela, used for illustrative purposes only. All rights reserved.
Spread the message on the street in an accessible, central location such as Feskekörka.
Spread the message at innovation hubs like GoCo Health, Lindholmen Science Park, and Näst over breakfast mingle.
Spread the message to tech and life sciences university students during lunch presentations.
Value proposition for stakeholders
Businesses — visibility, new audiences, innovation leadership.
Institutions — public trust, civic influence.
Public — a voice in the future that affects you.
Together, these two elements convert mindset into action — making participation feel both relevant and worthwhile.
message 2: Innovation is a public conversation
Innovation thrives when shared openly — across businesses, institutions, and the public. Frihamnsdagarna is where that conversation happens.
message 2: Innovation is a public conversation
Innovation thrives when shared openly — across businesses, institutions, and the public. Frihamnsdagarna is where that conversation happens.
Value proposition for stakeholders
Businesses — visibility, new audiences, innovation leadership.
Institutions — public trust, civic influence.
Public — a voice in the future that affects you.
Together, these two elements convert mindset into action — making participation feel both relevant and worthwhile.
message 2: Innovation is a public conversation
Innovation thrives when shared openly — across businesses, institutions, and the public. Frihamnsdagarna is where that conversation happens.
Value proposition for stakeholders
Businesses — visibility, new audiences, innovation leadership.
Institutions — public trust, civic influence.
Public — a voice in the future that affects you.
Together, these two elements convert mindset into action — making participation feel both relevant and worthwhile.
